Monday, November 7, 2011

Jennifer Mullin Johansson

For 35 years, I was Jennifer Mullin. It was me, my family, my art. Before getting married this summer, I thought long and hard about keeping my name. It wasn't that I didn't want to take Matt's name......Jennifer Johansson has a nice ring to it! But, as many marrieds know, a name change is not an easy undertaking. Not only would I have to change my name on my bank accounts, credit cards and drivers license but I would have to rebrand myself as an artist.

People knew Jennifer Mullin as a mixed media artist. My blog, email, and etsy shoppe all carried my Mullin name. I worried that changing my name could hurt my brand recognition. Who is this Jennifer Johansson?

In the end, I knew that becoming a Johansson would mean a lot to Matt, who also recently changed his name. Matt's birth name is Johnson and he was tired of this ubiquitous, almost generic name. (He was one of 3 Matthew Johnsons at his former job!) This spring he decided to change his name back to its original Swedish spelling that his great-grandfather used when he emigrated to the U.S.  So now, I'm a Swede too!

I have slowly been changing things over to my new name.

Etsy just recently enabled a shop name change feature, so you can now find me at:

This blog address has also been changed.  Be sure to update your bookmarks with the new address:
(Note the "m" in between Jennifer and Johansson.)

My Facebook Fan Page:

I wasn't able to secure a twitter handle in my new name so you can still find me here:

My Flickr photostream address has remained the same:

Did I miss anything? So many different addresses! Someday I will secure my own domain name and simplify.

OK, time to get outside and enjoy this 70 degree November day.  Crazy!

Ta-Ta for now!

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