Hello Friends! You may have noticed that things have been a little quiet for me on the art front. Instead of focusing on new work, I've been spending my art time on branding and design.
I've got 2, and possibly 3 holiday shows on the horizon and I've been spiffing up all my packaging for these events. As I tell my students, a good package can sell a product and I've been trying to create some cohesion in the way I present myself and my work.
All of my card sets are now the same standard size and have a little enclosure that shows what's inside. I'm using the same set of fonts on each package and include this little logo on the back of each card.
My card-making has become much more professional over the years. I used to purchase pre-made card backs from the craft store and mount Kinko's colored copies of my work on the front. Now, all of my cards are printed with archival inks on matte paper using my prized Epson printer. I'm proud of how far I've come and hope to keep growing in my design skills.
So fellow artsy ones, I have some questions for you. How much of your time do you spend on packaging and design? Did you come up with your "look" on your own, or did you have professional help? I'd love to hear from you.
Have a great week pals. Be sure to check out some of my new card sets available on etsy.
Next up on the blog agenda: Wedding design.